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IBM US Public Sector and Federal Media Relations Professional in WASHINGTON, District Of Columbia

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Are you highly collaborative, curious and love to find and tell compelling stories about people and data, ethics, innovation, AI, blockchain, security and cloud? If so, the IBM North America Communications team has just the role for you. We are currently seeking a new team member for our U.S. public sector and federal market. The ideal candidate will have 5-10 years professional background in media relations, strong written and oral communications skills, digital prowess, extensive understanding of social media and the ability to manage multiple projects successfully to deadline. Previous experience in government or public sector industry storytelling is an asset.

Media Relations professionals at IBM protect and enhance IBM's brand by amplifying the company's progress and innovation across technologies, services and R&D that transform industries and society. They play a key role in advancing initiatives that complement both product and corporate PR agendas, and that make a positive impact across private and public sectors, business partners, influencers, alumni and the public at large. They develop communications narratives, plans and strategies, with a strong focus on storytelling, that promote IBM's leadership across technologies, industries, policy and corporate responsibility. Media Relations Professionals use a variety of analytics, influencer and social listening tools to target stories and content to reach the right audiences in the right ways. Skills include: developing relationships with key members of the media; maintaining a pipeline of compelling story ideas; translating technical and business innovations into clear, compelling narratives; preparing and media training spokespeople; issues management and crisis communications; and curating relationships with internal and external SMEs. This requires deep understanding of IBM's strategies and priorities, key market trends across geographies, competitive landscape across sectors, and IBM's points of differentiation.

Required

Required Technical and Professional Expertise

  • 5+ years experience in media or influencer relations.

  • 1+ years experience in digital storytelling

  • Knowledge in researching data, facts, trends, examples, storytelling, and the ability to write for diverse audiences with sensitivity to cultural norms

  • 2+ years experience in social media and digital trends

Preferred Technical and Professional Expertise

  • At least 10 years experience in experience in media or public relations

  • At least 10 years experience in research data, facts, trends, examples, stories, and the ability to write for diverse audiences with sensitivity to cultural norms

  • At least 5 years experience in digital storytelling

  • Broad knowledge in researching data, facts, trends, examples, storytelling, and the ability to write for diverse audiences with sensitivity to cultural norms

  • At least 5 years experience in social media and digital trends

  • Spanish-fluency

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

What matters to you when you’re looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM

IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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