At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
As a Product Marketer, you will influence functional strategy into articulating IBM's point of view and value proposition for IBM's Automation and IT Operations business and audiences we serve. You will be a market catalyst for the ITOps team, providing guiding views on key problems, competitors, and differentiators grounded in data. In the role of a Product Marketer, you will develop strategic marketing plans through market research, competitive analysis, customer engagement, and business planning. You will be responsible for leading the deployment and enablement of the overall marketing plan, product messaging and positioning, and definition of the target persona and narrative. You will work closely with clients, product management, development and sales to launch new offerings, and conceive and develop innovative marketing programs that drive demand and sales results. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into differentiated outcomes and benefits, is crucial.
A Day in the Life Essentials:
Customer-Focused - Executes plans and programs by understanding the personas (buyer, influencer, user) of a buying cohort.
Positioning - Identify and develop positioning that uniquely differentiates IBM Automation as the leading provider of next generation automation products and solutions.
Sales and marketing tools - Create collateral, whitepapers, presentations, videos, blog posts, and more, to communicate the value proposition of our offerings.
Storytelling - Ability to use persuasive and compelling storytelling when communicating in various situations, understands how to be concise.
Technical Writing - Able to develop messaging, content and presentation using technical writing skills.
Launches - Plan the market launch of new products and manage the cross-functional implementation of the plan.
Communications - Work with sales and marketing teams to broadcast our message to the market, across the organization, and our partner community.
Market intelligence - Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to succeed.
Demand generation - Support the strategy and programs that create interest for IBM Automation across market segments.
Industry leadership - Represent the company at industry events, conferences, trade shows, webinars, on social media, and as a spokesperson for analyst and press coverage
Required Technical and Professional Expertise
5+ years of experience in Product Marketing
B2B marketing experience required
Experience with Agile tools & methodologies
Experience working in a highly matrixed global organization a plus
Preferred Technical and Professional Expertise
IT automation products and/or services
Business automation integration products and/or services
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.
Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.
It's time to define your career.
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:
*12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.
*World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.
*Well-being programs to support mental and physical health.
*Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).
*Select educational reimbursement opportunities.
*Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.
*Giving and volunteer programs to benefit charitable organizations and local communities.
*Discounts on retail products, services, and experiences.
We consider qualified applicants with criminal histories, consistent with applicable law.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.