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Your Role and Responsibilities
The Competitive Insights Advisor - Microsoft/Azure is an integral part of the new Competitive Insights (CI) mission within IBM Global Markets to deliver proven, actionable competitive insights to sales, tech sales and partners globally.
As part of a multi-disciplinary squad, the Competitive Insights Advisor - Microsoft/Azure owns the competitive analysis and research for a single, or a set of top competitor(s) as part of a Technology Decision Point (TDP). (https://ibm.seismic.com/link/content/dcphj_b0tvx0gzpc5b0szrqq) Your responsibilities include:
Identifying competitive trends, providing early warning on threats, and highlighting opportunities in the evolving competitive landscape, and evaluating their impact on IBM.
Designing the research and monitoring structure and approach for a specific platform competitor or set of top competitors for a product domain/TDP. Such approach needs to cater to ongoing programs like field intelligence, analyst intelligence, etc., and use that not just to surface issues/recommendations on a regular basis, but also address ad hoc needs like fire drills, competitive responses, stakeholder questions, etc.
Creating competitive assets such as Battlecards (Strategy, Portfolio, Announcements, Go-To-Market), actionable Competitive strategies as well as commercial modelling and market movements. Leveraging first-hand knowledge; Studying publicly available information from competitors or other sources; Engaging SMEs, client leaders and executives for primary research; Leveraging third-party analyst insights and secondary research sources; Covering important events such as conferences and product announcements to provide analyses and alert the right target audience.
Identifying, establishing, expanding, and maintaining a network of trusted informants and subject matter experts across IBM/Red Hat, our ecosystem of partners and the analyst community.
Monitoring of competitive announcements and owning the formation of a competitive task force for delivering an IBM competitive response position within 2-5 business days.
Knowing and understanding who your key stakeholders in Sales, Product Management, Marketing and Corporate Strategy are, their business objectives and needs, and what insights and deliverables would be most valuable for them to support IBM customers and grow the IBM business.
Actively sharing insights and deliverables through a variety of channels like Seismic, Slack, Blogs, etc. to maximize CI's impact and value to the business. Communicating insights in a way that compels stakeholders to act.
Create or apply a methodology to gather feedback from business stakeholders on your efforts, and impact of your work.
Helping Competitive Insights become a mutually supportive team by actively establishing working relationships with the relevant other members of the CI organization. These might include IBM Subject Matter Experts (SME), Competitor SMEs, Commercial Experts, Proof Lab SMEs, Account Coaching team members, and CI operations roles.
If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, there's no limit to what you can accomplish here.
Required Technical and Professional Expertise
Overall experience of 3+ years in the market intelligence or competitive intelligence space.
Research skills, ability to use and analyze multiple primary sources, secondary research databases and analyst services, and then synthesize, consolidate and communicate the findings in a way that is impactful for target audiences.
Good verbal and written English language skills to effectively communicate and work in a global team.
Preferred Technical and Professional Expertise
Foundational exposure to the Microsoft/Azure technology.
Excellent written and verbal communication skills - storyboarding, blog, video and presentation creation; ability to create concise and consumable insights.
Experience supporting customer-facing and/or go-to-market organizations through sales enablement sessions, account workshops and other formats.
Proven analytical and problem-solving skills.
Advanced MS Excel and Powerpoint skills.
Ambitious individual who can work under their own direction towards agreed targets/goals
Ability to manage change, prioritize multiple requests and manage time well, and be able to perform under time pressures on high visibility engagements.
Proven interpersonal skills while contributing to team efforts by accomplishing related results as needed
Maintain technical knowledge by attending educational workshops, conferences and reviewing publications
About Business UnitIBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company's Global Markets organization is a strategic sales business unit that manages IBM's global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients' growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.
Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.
Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.
It's time to define your career.
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:
*12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.
*World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.
*Well-being programs to support mental and physical health.
*Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).
*Select educational reimbursement opportunities.
*Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.
*Giving and volunteer programs to benefit charitable organizations and local communities.
*Discounts on retail products, services, and experiences.
We consider qualified applicants with criminal histories, consistent with applicable law.
US Citizenship Required.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.