IBM Digital Strategy and iX is hiring Product Marketing Manager to join our team in New York City, NY. Take this opportunity to join one of the most exciting new IBM brands and digital agency and consulting practices, IBM iX. We believe that to make an impact on the world, businesses must lead through perpetual change, ignite disruption in the market, reinvent themselves completely, take a breath and do it again. Clients must develop business strategies, create personalized and compelling customer experiences, mobile strategies, and embrace digital commerce and marketing platforms. Join our team to build position our consultancy as the global business design partner of choice working at the intersection of progressive strategy, creativity and technology.
As a marketing professionals at IBM you will be responsible for shaping our powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports business strategy; enhances long-term client relationships; inspires people; and drives profitable revenue growth.
A passion for and interest in mobile and cloud technologies, experience design, and digital transformation coupled with product, content and digital marketing is necessary. Consulting/Services marketing expertise is highly preferred.
Create and own strategic marketing plans and unique POVs (Point of View) that support and position our business strategy and experience design service lines as part of the IBM Digital Strategy and iX growth platform
Understand the competitive landscape
Work with offering teams to define key capabilities and distill value propositions to guide core marketing messages and “story telling”
Own the strategy and development of audience specific messaging and core marketing assets for CIO, CTO, and CDO audiences - thought leadership, video, blogs, battle cards, etc
Co-create and execute contemporary integrated campaigns and market launches of select offerings/services.
Collaborate in the development of customer journeys and experiences to engage and build audience interest.
Identify opportunities and create toolkits to enable and activate industry and professions teams to drive lead generation and validated lead revenue.
Collaborate with the extended marketing team (offering managers, performance marketing specialists, content specialists, analyst relations, external communications (PR), event specialists and digital strategist) at the worldwide and geo level to own an integrated marketing calendar to achieve business goals
Engage with marketing influencers, mining analyst and advisor channels to achieve improvement and competitive reporting
Build relationships with ecosystem partners in support of co-marketing
Analyze marketing results to learn, iterate and optimize the strategy
The successful candidate must be enthusiastic, collaborative, and able to work and thrive in a fast-paced environment and have excellent proven written and communication skills. This person must execute effectively against multiple projects and deadlines and demonstrate an ability to take initiative, anticipate needs and exercise independent and sound judgment.
Required Technical and Professional Expertise
Well versed in the Product and Performance Marketing role and responsibilities.
Navigate complex organization.
Manage internal and external stakeholders and clients.
Firm understanding and appreciation for the Marketer Workspace, the Digital Performance Dashboard, and new IBM Marketing capabilities and processes.
Preferred Tech and Prof Experience
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.