The Weather Company's advertising sales division is now Watson Advertising, and represents the evolution of our sales organization since being acquired by IBM. We are an ecosystem of media, data, and AI technology solutions designed to help you save time, connect with customers, and drive ROI. We are seeking a Digital Yield Associate.
The Digital Yield Associate will be part of the Digital Yield Management team overseeing all inventory aspects of The Weather Company's digital properties, primarily focused on supporting the Direct Sales team with inventory and pricing consultations. The candidate must understand the business model of digital advertising, have excellent analytical skills, and possess expertise in manipulating, analyzing and reporting on data from various sources and tools. The candidate must demonstrate a combination of business and technical skills with strong communication and project management skills. The qualified candidate must have a strong understanding of business processes, adapt quickly in an ever-evolving environment, and is capable of thinking out of the box and providing creative solutions.
Provide front-line sales support to national sales team
Review, support, and recommend improvements to existing media plans that maximize yield and revenue
Evaluate proposed digital campaigns and understand impact of booked business
Use historical and pipeline information to forecast sales demand in highly requested areas and sponsorships
Provide inventory avails across multiple platforms and targets
Monitor avails and forecasting tools in order to ensure accuracy of products and functionality of system
Manage and deliver certain inventory reports to business stakeholders
Required Technical and Professional Expertise
1-3 years of digital media experience preferred in yield management, ad operations, and/or data analytics
Thorough understanding of digital advertising business model, digital pricing and performance models
Excellent attention to detail, analytical capacity/problem solving and communication skills
Ability to interact effectively with cross functional teams
Strong data manipulation, data modeling and analysis skills
Advanced Excel reporting and modeling skills
Preferred Tech and Prof Experience
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.