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IBM Content Strategy Lead in NEW YORK, New York


Thomas J. Watson said it best: “Good design is good business.” Visualization is critical to discovering data-driven insights and effectively communicating that knowledge to others. Designers at IBM work to create experiences that work together, work the same, and work for our clients. Does the thought of creating the platform at the heart of solutions like Watson, Blockchain, IoT, and Security excite you? If so, read on!

Your Role and Responsibilities

The mission of the Brand Experience Design organization is to create a quality, differentiated, end-to-end experience for IBM Research. Within the organization, The IBM Research Content team is tasked with communicating the amazing work of our researchers and scientists in ways that are understandable, approachable, and compelling This particular position can be roughly broken down into two parts:• The first part involves actually learning about the work being done in IBM Research (by consuming existing content and materials, as well as interviewing actual Researchers to gain a deeper understanding of what they’re working on, and why), and the work being done by our competitors. As a result, you will form a compelling, differentiated point of view of what makes us competitive.

• The second part of the job involves taking that information and coming up with compelling ways of presenting it to our audiences through content experiences— that could be anything from engaging presentations, workshops, blogposts, campaigns, social media, videos, infographics, podcasts and beyond. You will need to be able to translate across audiences (business, general audience, technical) and across touchpoints of the end to end client journey (introduction, deep dive, try, etc).

You will need to be both a strategist, as well as a maker. We need a very strong strategic framework, as well as exquisite, creative, effective execution.

It is crucial that you have a collaborative mindset in this position. You will be working closely with the most senior leaders, business development, client engagement leads, as well as designers, developers, and makers, to bring the work of IBM Research to life.

Required Technical and Professional Expertise

  • 15+ years experience with sophisticated content creation, preferably for an established organization or publication

  • Proven ability to address different audiences

  • Experience leading strategy

  • Experience creating content for various media

  • Experience in client facing conversations, preferably in a consulting manner

  • Excellent written and verbal communication skills

  • Customer and team-focused, high energy, and values honesty and integrity

  • Self-starter, passionate about creating compelling content for IBM Research with an emphasis on user experience

  • Experience managing teams and influencing beyond direct lines

  • Collaborative and able to align various points of view to a common cause

Preferred Technical and Professional Expertise

  • None

About Business Unit

With more than 3,000 researchers in 12 labs located across six continents, IBM Research brings together hundreds of researchers who possess unparalleled industry expertise to address some of the world's most challenging problems. Join us as we do pioneering work in areas such as cognitive computing, augmented intelligence, quantum computing, and blockchain, to name a few.

Your Life @ IBM

What matters to you when you’re looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM

IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.