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IBM Campaign Specialist-SFMC in Mumbai, India

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

As SFMC Consultant, you are responsible to facilitate tactic development through Production Partners and Marketing Managers, and ensuring timelines are met. You will perform art and copy proofing, link validation, and facilitates creative approval process from legal.

Responsibilities:

  • Manage day-to-day operation of email marketing and automation programs, specifically Salesforce marketing cloud, to optimize programs and initiatives

  • Create and maintain marketing automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder

  • Facilitate list critical issue with Research and Analytics (R&A), Originator, Marketing Manager and Campaign Analyst to secure resolution and approval

  • Review and validate campaign workflow/process flow for given campaign

  • Validate Audience sheet for the respective tactic/channel/campaign

  • Coordinate with stakeholders and ensure timely launch of the campaignBuild complex campaign journeys, filter entry audience.

  • Build SQL scripts to extract data and use it as an entry audience

  • Creation of base templates and content blocks with personalization

  • Communication with market point of contacts, solution assessment and effort estimation, support internal team

  • Communicate with IBM colleagues and provide support for junior team members

  • Analyse the campaign requirements and suggest the type of DE and logic that needs to be used

  • Understand the database structure to come up with exception handling while amp scripting

  • Develop AMP Scripting for dynamic builds, hide/show blocks

  • Creation of user input form pages

  • Build required automation in Automation Studio whenever required

  • Build error and exception handlers to prevent unhandled risks

Required Technical and Professional Expertise

  • Bachelor's degree with 8+ year of experience in Marketing Automation

  • Minimum 3+ years of experience using AMP scripting

  • Minimum 3+ years of responsive HTML, CSS & JavaScript coding experience

  • Certified Salesforce Marketing Cloud Professional

  • Understand campaign brief and campaign flow - basic and complex campaigns

  • Able to communicate with client representatives to clarify campaign requirements

  • Good Written and Verbal Communication

  • Understand data model and how database works (primary + foreign key, relations)

  • Knowledge of HTML/CSS code, write and adjusting the code and custom coding

  • Exposure of creating solutions based on campaign requirements

  • At least basics of programming (e.g., cycles, variables, functions)

  • Knowledge of SQL is must

  • Knowledge of JavaScript is plus, preferred AMP Script, Server-Side JavaScript

  • Marketing Cloud knowledge must

  • IT overview - how systems are linked, how data flows, web technologies

  • API and Postman knowledge nice to have

  • Should know building multi-channel journeys

  • Should be well versed in creating and updating data extensions

  • Should be well versed in building cloud pages and microsites

  • Working knowledge of Automation Studio

  • In-depth knowledge of relevant integrations and automations for complex build.

  • Proven experience in writing SQL queries.

  • Good understanding of journey builder in SFMC and creation of relevant performance dashboards

Preferred Technical and Professional Expertise

  • Ambitious individual who can work under their own direction towards agreed targets/goals.

  • Ability to handle change and be open to it good time management and an ability to work under stress

  • Proven interpersonal skills while contributing to team effort by accomplishing related results as needed

  • Maintain technical knowledge by attending educational workshops, reviewing publications.

  • Experience to document campaign close-out

About Business UnitIBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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