IBM Jobs
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
When you join the IBM team in Bucharest, you will accelerate your career at an iconic
company known as a pioneer in computing. You will grow your knowledge of cutting-edge
software, such as generative Al or hybrid cloud, while working with teams across the globe
and driving outcomes that shape the future of IBM and your own career. In addition to a
competitive package, IBM offers a collaborative and growth-oriented work environment and
global responsibilities.
Your Role and Responsibilities
A Social Strategist understands and translates IBM's strategy to guide a social first approach to storytelling, reaching and engaging the right audiences to build IBM's reputation and drive demand for its products. They understand the evolving social media landscape and the dynamics of each platform, while having an acute understanding of optimal posting cadence, best performing content types and content relevance to inform broader business plans.
The Social Strategist role will sit within the Brand, Communications and Social team supporting a Market in EMEA. Strong knowledge of written and spoken English is vital and knowledge of another EMEA language would be an advantage for example Spanish, French, German, Arabic or Italian. As a valued member of the team, you will connect with internal and external target audiences to drive attention, advocacy and action for IBM while uncovering trends and insights. In the role you will work closely with all areas of marketing and communications to infuse social activity into their work - creating strong relevance, preference and an emotional connection to IBM, its offerings and capabilities.
Core tasks:
Management and execution lead for market brand social accounts: strategy, execution, issues, compliance and CX to ensure we listen and engage with our audience.
Organic strategy for global brand advertising and social assets: drawing upon local market priorities, moments and audience insights to identify engaging opportunities to adapt, transcreate and launch brand and social creative assets using social, influencers, employee advocacy, ecosystem partners, etc.
Social content advisor and creator: ensuring written and visual social content is designed and tailored to the platform for maximum impact while mapping to corporate strategy/messages (videos, blogs, thought leadership etc.).
Social Performance Insights: data analysis, trends and social listening to inform strategy and impact.
Editorial council leader: ensuring the right balance of stories, activities and content are executed via social - tight alignment with comms is vital to jump on news moments and new local stories.
Digital employee advocacy leader: training, inspiring and activating IBMers to amplify IBM news, products and top messages.
External influencer leader: working directly with respected third parties to expand IBM's story.
Local client stories: partnering with local communications team to discover and co launch new client stories and lead on the social strategy design and execution for social led story announcements.
EMEA, Global and local market moments, announcements and events: social strategy and execution for large moments that impact market.
This is a Hybrid role, attendance at the office will be required only 3 times per week.
Required Technical and Professional Expertise
The ideal person will have a strong working knowledge and practical experience of social media strategy and execution.
Knowledge of video editing, Adobe Illustrator and social content creation would be an advantage.
Strong knowledge of written and spoken English is vital and knowledge of another EMEA language would be an advantage for example Spanish, French, German, Arabic or Italian.
Preferred Technical and Professional Expertise
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About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
