IBM Jobs
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Localization of Strategic planning
*Build knowledge & understanding of local business needs, strategy & performance - 'voice of Market' to Campaign aligned Demand Strategists
*Localize and share Experience Engine strategy with local stakeholders - across sales and all marketing disciplines, to ensure effective execution and deliver specific business outcomes.
*Support NQ planning in the market and collaborate with the EE hub team and the local marketing team, to ensure the market priorities and requirements are inputted and addressed effectively, inc. the local event plan for sitelink promotions, prospecting and progression insights from Field Sales
*Execution & Conversion
*Communicate detailed Experience Engine Plan to Field Sales, Ecosystem, Digital Sales, CMO and marketing teams
*Strong collaboration with FM, digital sales and partner ecosystem marketing to ensure effective lead passing is in place for conversion of Client Interests
*Implement and own management system with local SDR team to optimize inbound Pipeline creation and Win Revenue with special focus on PLG offerings
*Implement and own management system within the market to improve conversion of Demand Client Interests into Net New Pipeline and progression of existing pipeline with special focus on PLG offerings
*Local language focal for translation & validation of content and keywords
*Identify critical process gaps for Core Squads to address (temporary workarounds may be necessary eg. deploy Inbound Salesloft cadences such as tool upload, content for Outbound in short term)
Performance Optimization
*Monitor marketing performance KPIs and analytics on the end-to-end marketing funnel including root cause analysis
*Collaborate with local marketing team to optimize client journeys including all tactics
*Feedback on pervasive issues and collaborate with the Geo Campaign aligned Demand Strategist to optimize campaign performance
*Provide market specific suggestions to optimize performance, e.g. local paid media vendors, audience, translation optimization, keyword validation etc.
*Ongoing collaboration with the SDR team to review conversion rates, capture learnings/best practice and define actions to improve campaigns and workload
This is a Hybrid role, attendance to the office will be required only 3 times peer week.
MCCJBID
BCRMCC_23
Required Technical and Professional Expertise
Localization of Strategic planningExecution & ConversionPerformance Optimization
Preferred Technical and Professional Expertise
N/A
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
