IBM Jobs
Introduction
IBM Consulting is a leading business consulting firm, operating inside IBM. We are committed to providing transformational business solutions for our clients that leverage AI and hybrid cloud technologies. We specialize in all areas of consulting across business strategy, experience, technology, and operations helping global clients create growth and competitive advantage through technology - IBM's own, as well as our open ecosystem of technology partners (AWS, Adobe, Oracle, Microsoft, SAP, and Salesforce).
We are currently seeking an experienced and passionate Product Marketing Manager to join our cybersecurity services team. In this role, you will work closely with our consulting team, marketing discipline focals, clients, and partners to develop and execute comprehensive, multi-channel marketing programs that drive the success of our cybersecurity services and support for integration with our software products in our target client accounts.
The Product Marketing Manager role works to establish and highlights how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners.
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.
When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities
Participate in interlocks with Consulting leaders assessing the readiness, timing, and roll out of market entry points within our consulting portfolios.
Support execution of the go-to-market strategy for different c-level buyer groups across both enterprise and industry domains (combining the strength of WatsonX with consulting + our ecosystem).
Support the creation of compelling full funnel marketing content and sales collateral, including thought leadership content, videos, sales materials, webinars, blog posts, presentations, client case studies, demos and more.
Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up.
Monitor, analyze, and report on marketing performance and adjust strategies as needed
Communicate, project manage, and collaborate across your cross-functional marketing peers aligning to sprint planning.
Stay current on industry trends, market conditions, and competitor activities, applying insights to inform marketing strategies
This is a Hybrid role, attendance to the office will be required only 3 times peer week
EMAIWD24
BCRMCC_23
IBMDCB
MCCJBID
Required Technical and Professional Expertise
Bachelor's degree in Marketing, Business, Communications, or a related field.
3+ years of experience in product marketing, preferably in a B2B environment.
Proven track record of developing and executing successful product marketing plans.
Strong communication and writing, with the ability to distill complex ideas into clear and compelling messaging.
Strong analytical and problem-solving skills, with the ability to draw insights from data and apply them to marketing strategies.
Familiarity with marketing tools and platforms, such as marketing automation, CRM, and analytics software
Preferred Technical and Professional Expertise
If you are a skilled Product Marketing Lead with a passion for driving product success, we encourage you to apply. Please submit your resume and cover letter detailing your relevant experience and explaining why you would be a great fit for our team. We look forward to reviewing your application.
#LI-Hybrid
About Business UnitIBM Consulting is a leading business consulting firm, operating inside IBM. We are committed to providing transformational business solutions for our clients that leverage AI and hybrid cloud technologies. We specialize in all areas of consulting across business strategy, experience, technology, and operations helping global clients create growth and competitive advantage through technology - IBM's own, as well as our open ecosystem of technology partners (AWS, Adobe, Oracle, Microsoft, SAP, and Salesforce).
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
