IBM Jobs
Introduction
Digital Professionals own, optimize, and deliver one unified, comprehensive, and personalized experience for our customers. They work closely with Content and Design Professionals to create a functional, reliable and delightful digital experience for IBM. They consult with the broader Marketing function on how to use the web to drive significant business growth and how to integrate web organic tactics across the entire marketing mix, e.g., campaigns, events, etc. Digital Professionals define digital business performance and quality measurements, monitor web performance against those measures, and work with teams to determine the content, design, and interactions to retire, scale or optimize.
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.
When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities
You will be responsible for developing strategy for the inbound digital ecosystem. This focuses on:
To achieve this, you role will include:
Testing and personalization strategy and execution (in partnership with T&P practice)
Mining data in tools, such as Google Analytics and DXA, to generate hypotheses about user behaviors
Building a testing backlog which focuses on understanding the optimal content types, messaging, layouts across our templates
Setting up a/b tests and personalized experiences in Adobe Target
User centric design and journey (in partnership with Design practice) including audience / industry variations of the ecosystem
Findability through SEO (in partnership with SEO practice), including new keywords to target
Partnering with writers to develop variations of content for a/b tests and personalized audiences
Setting up the correct Information Architecture (in partnership with IA practice)
Be able to make data driven optimizations and decisions based on performance
This is a Hybrid role, attendance to the office will be required only 3 times peer week
MCCJBID
Required Technical and Professional Expertise
You have experience with a/b testing and personalization tools, particularly Adobe Target, and you understand how to prioritize tests for impact and statistical significance
You enjoy self-driven learning on new technologies
You use data to make decisions about what content to align and merchandise across inbound pages.
You should be able to describe instances in which You have utilized this skillset.
Able to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a 'we succeed as a team' attitude.
Able to mentor more junior members of the team
Preferred Technical and Professional Expertise
#LI-Hybrid
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
