IBM Jobs

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic

company known as a pioneer in computing. You will grow your knowledge of cutting-edge

software, such as generative Al or hybrid cloud, while working with teams across the globe

and driving outcomes that shape the future of IBM and your own career. In addition to a

competitive package, IBM offers a collaborative and growth-oriented work environment and

global responsibilities.

Your Role and Responsibilities

As the A/B Testing and Personalization Strategist for ibm.com, you'll leverage your expertise in web optimization and Adobe Target to orchestrate impactful testing initiatives and personalization campaigns to drive business growth.

You will collaborate with various counterparts to advise, guide, and deliver high impact projects.

The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing.

• Develop, implement, analyze, and optimize A/B tests and personalization programs using Adobe Target

• Collaborate with internal teams to understand business priorities and translate them into actionable testing hypotheses and impactful personalization strategies

• Leverage data and user research to define and refine audience segmentation

• Drive learnings, insights, and recommendations for further improvements or iterations based on testing/personalization results.

• Present complex information, outcomes, and recommendations to stakeholders in a clear, compelling manner.

• Champion the testing and personalization programs by keeping stakeholders informed about all aspects of Adobe Target and its initiatives

• Contribute to the creation and sharing of best practices within the organization

• Initiate, orchestrate, and monitor large-scale web optimization initiatives

• Ensure consistent, clean, and error-free activity setup within Adobe Target

This is a Hybrid role, attendance to the office will be required only 3 times per week.

Required Technical and Professional Expertise

• 3+ years proven experience as a web strategist with a strong understanding of web optimization principles

• Expertise in Adobe Target, including audience segmentation, testing and personalization techniques

• Ability to interpret data and translate it into actionable insights

• Ability to multi-task projects and requirements

• Ability to work and collaborate effectively with internal teams in a cross-cultural setting

• Basic understanding of HTML, JavaScript, and CSS

Preferred Technical and Professional Expertise

• Masters in digital marketing

• Previous experience with the broader Adobe stack is a plus (Adobe Audience Manager, Adobe Journey Optimizer, Adobe Experience Platform)

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About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.