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IBM Product Marketing Manager in Brookhaven, Georgia


Does the thought of working for a brand with a reach of more than 400 Million users worldwide excite you? Do you aspire to be part of a team that impacts the weather experiences of the future? Are you on the cutting edge of mobile technology and excited by the opportunity to lead in this space globally?

If this sounds like you, read on!

Your Role and Responsibilities

Position Summary

Product Marketing Manager for The Weather Channel subscription business. Work collaboratively across marketing, product, creative, social, media, research and business development functions to accomplish goals of acquiring and retaining new subscribers. Guide strategy and execution of partner marketing initiatives, provide guidance to other professionals & advice to executives, and conduct special projects. Ensure timely completion of projects, meet marketing objectives and adhere to division's strict quality and brand standards.

Essential Duties and Responsibilities

● Partner Management: Develop and grow relationships with external subscription partners' marketing teams. Work closely with partners to ensure alignment on TWC-produced marketing strategies and materials. Identify opportunities for comarketing on both TWC-owned and partner platforms.

● Market: Able to interpret industry information & trends that impact the subscription product, identify the impact & make product & business recommendations on messaging or marketing strategy.

● Voice of Consumer: Regularly validates & updates assumptions based on internal tools. Uses these insights to influence product and marketing strategies.

● Consumer Journey: Regularly validates & updates the subscriber journey based on data & voice of customer. Uses these insights to influence product roadmaps & marketing plans. Uses unique insights to identify opportunities for product & marketing innovation to drive product success.

● Product Launches: Develop & drive innovative go to market strategies. Collaborate across key functions to review, refine & deliver comprehensive GTM plans that drive success for focal products. Able to rapidly iterate & refine based on data, feedback & market changes.

● Value Proposition: Can drive cross-functional workshops on value proposition & messaging creation & validation. Provides guidance to Product on what a value proposition is and is not.

● Brand: Serve as brand champion, ensuring that all deliverables-whether created internally or by third party vendors are on brand.

● Processes: Focus on process innovation & improvements to more effectively drive product success through all selling & marketing channels. Develops & drives division wide initiatives. Ensures the efficient use of resources within the team & across the organization. Identifies & communicates areas of critical risk. Sets realistic timelines. Keeps team & management informed.

● Interlock: Sees the 'big picture' of how all the pieces fit within a business unit. How the business drivers relate, combine for profitable growth and relate to the day-to-day job. Uses that knowledge to make good business decisions and understands how individual actions & decisions impact key divisional measures.

● Reporting: Provide detailed reports and analysis that includes quantitative results and insights.

Knowledge, Skills and Abilities

● Highly collaborative; ability to function well on an integrated team; accustomed to working with internal and external stakeholders to reach business goals.

● Able to evaluate and balance business and partner priorities.

● Interpersonal skills to work with all levels of customers.

● Excellent Written/Verbal communication skills.

● Strong strategic brief writing skills.

● Able to develop consumer and marketing insights via strong reporting and analytical skills.

● Demonstrated ability to manage multiple projects, programs, and priorities.

● Able to quickly adapt marketing plans to dynamic media and technology environment

● Demonstrated ability to effectively multitask and able to react to spontaneous changes in priorities.

● Able to create and execute a marketing plan.

● Ability & willingness to learn new tools and platforms and acquire new skills.

● Interest in a test and learn or growth hack approach to marketing, with an ability to adapt quickly based on results.

Required Technical and Professional Expertise

● 5+ years of marketing experience, with a focus on digital marketing

● Able to proactively develop, present, execute, and measure marketing strategies across brand and product with little management; keeps management and cross-functional teams updated throughout process in a timely manner

● Clear understanding of marketing landscape and how to stay current in it

Preferred Technical and Professional Expertise

  • Partner marketing

  • Subscription marketing

About Business UnitIBM's Cloud and Cognitive software business is committed to bringing the power of IBM's Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments-with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

  • Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

  • Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

  • Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

  • Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

  • Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

We consider qualified applicants with criminal histories, consistent with applicable law.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.