IBM Jobs

Introduction

As the Marketing Automation Solution Architect, you are responsible for the design of secure, scalable, and reliable solutions that interpret data-driven behavioral triggers and orchestrate cross-channel activities to drive engagement by providing personalized customer experience across various channels.

You translate business requirements into technical deliverables that guide implementation including reference architecture, functional specifications and tech ready acceptance criteria for user stories. You will support the overall marketing automation strategy by defining the architecture that implements data-first best practices.

Your Role and Responsibilities

• Understand the business need and provide the solution architecture that best addresses the technical and business requirements

• Be the trusted advisor to our demand automation leaders, and the broader cross functional teams

• Provide technical effort estimates and timelines

• Lead the technical implementation of new Marketing automation solutions

• Advise the development teams responsible for the implementation of marketing automation services

• Develop technical integration approaches, including data flow and architectural diagrams/visuals; deliver integration architecture strategies that can span Marketing Automation, CRM and Service platforms

• Define and implement innovative, data-driven marketing automation capabilities that enable IBM to scale

• Implement, and sustain key global marketing technology platforms including Customer Data Platform (CDP), Marketing Automation (Marketo), Digital Asset Management to support omnichannel engagement strategies and optimal digital experience

• Partner with other Data, Technology and CIO functions to ensure marketing data integrity, security and compliance

Required Technical and Professional Expertise

• Practical knowledge of best practices in data integration, marketing automation and security/privacy

• General knowledge of data privacy, regulation and data collection best practices

• Proven ability to stay abreast of industry and technology trends

• Advanced knowledge of API's and integration services

• Expert knowledge of customer data platforms and master data management

• Expert knowledge in marketing automation architecture

• Advanced problem solving and design skills

• Customer service orientation

• Excellent communication skills; especially for explaining complex topics

Preferred Technical and Professional Expertise

• Bachelor's degree in Computer Science, software engineering or other related technology degree.

• Typically requires 8 years of experience or the equivalent combination of education and experience

• 5+ years of experience as an IT Architect or Business Analyst, with a track record in designing and implementing enterprise marketing automation solutions (e.g. SFMC (Salesforce Marketing Cloud), Marketo, Eloqua)

• Strong analytical skills, structured approach to problem solving, and desire to continuously explore new technologies.

• Ability to adaptively communicate with developers, other architects, management as well as business stakeholders

• Experience implementing myriad of technologies and platforms such as Salesforce Marketing Cloud, Snowflake, Customer Identity and Access Mgmt, Veeva Digital Asset Management (DAM)

• Agile - Experience working within and leading in an AGILE team framework

• Ability to clearly articulate requirements, identify gaps, mitigate issues, and reach consensus within a Sales and Marketing technology ecosystem

• Software Industry experience preferred

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.