IBM Jobs
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
As an Event Opportunity Strategist, you will be responsible for identifying, assessing, and leveraging potential event opportunities to support our growth and objectives. You will play a key role in developing and executing strategic plans to maximize event plan and our presence at events that align with our business goals and target audience.
Responsibilities:
Research and Analysis:
Conduct comprehensive research to identify relevant industry events, conferences, trade shows, and other opportunities.
Analyze event profiles, attendee demographics, and market trends to evaluate potential ROI and strategic fit.
Analyze past event performance based on data analysis to which events we return to and in what capacity.
Opportunity Assessment:
Evaluate event opportunities based on criteria such as audience reach, alignment with brand values, potential partnerships, and competitive landscape.
Assess the feasibility and potential impact of participating in each event.
Strategic Planning:
Develop a strategic roadmap for event participation, outlining objectives, target outcomes, and resource requirements.
Collaborate with cross-functional teams to align event strategies with broader marketing, sales, and business development goals.
Partnership Development:
Identify and cultivate relationships with event organizers, sponsors, and industry stakeholders.
Negotiate terms of participation, sponsorship opportunities, and promotional activities.
Performance Tracking and Reporting:
Define key performance indicators (KPIs) and metrics to measure the success of event strategies.
Monitor and analyze post-event data to assess ROI and identify areas for improvement.
Innovation and Adaptation:
Stay informed about industry trends, emerging technologies, and best practices in event marketing.
Continuously refine strategies based on feedback and insights to optimize future event initiatives.
This role requires a strategic thinker with a proactive mindset, capable of identifying and capitalizing on opportunities to enhance brand visibility and business growth through effective event strategies. The ideal candidate will be a creative problem-solver, team player, and results-driven professional.
Required Technical and Professional Expertise
Bachelor's degree in Marketing, Communication, Business Administration or equivalent experience.
Four (4) years or more experience in marketing or related role
Two (2) years or more experience in event marketing
Ability to think strategically and to manage resources (time and budget) to achieve objectives
Guides functional objectives or technologies, provides leadership
Ability to manage multiple projects at the same time
Strong project management and organizational skills, including attention to detail
High energy, independent worker, self-starter, resourceful, and problem-solver
Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously
Provides advice and guidance to other professionals
Passionate about developing client advocates around IBM's product portfolio
Preferred Technical and Professional Expertise
Master's degree in a related field, preferred
Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
