IBM Jobs
Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation
and creativity. We are on the forefront of groundbreaking change - improving business,
society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the
charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this
story and is responsible for positioning IBM in the market. We define and optimize IBM's
brand, capture the market's attention, and articulate our point of view for clients, partners,
the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your Role and Responsibilities
The AI for Business leader for the ISA market is responsible for AI-related business revenue, pipeline, and reputation in the market with special focus on watsonx. The role will operate across brand, social, communications, field marketing, Account Based Marketing (ABM), digital, events, and partner co-marketing to drive effective execution to achieve AI for Business goals.
Responsibilities / outcomes
Generate demand for watsonx in tight alignment with business priorities.
Drive conversion and yield for AI for Business pipeline.
Establish and expand AI leadership among our clients with CXO specific ABM programs.
Create a differentiated POV, awareness and consideration in the market reflecting in improved campaign metrics in Cision and the Brand Health Monitor.
Drive client references and stories on AI and watsonx.
Drive synergy in earned, paid, shared and owned media to improve search and message pull through in a campaign approach.
Identify and create big AI market moments in ISA market that touches clients, partners, influencers, analysts, and IBMers through an integrated marketing, communications and CSR approach.
Drive fit to purpose campaign content in close collaboration of field marketing, analyst relations and stakeholders.
Focus on relevant audience generation and develop new buyer segments.
Orchestrate outcomes on daily basis and remove obstacles to execution by working closely with all stakeholders.
Required Technical and Professional Expertise
Deep expertise in creating and implementing successful marketing plans, leveraging a range of tactics and technologies within budget, and on time
Excellent written and oral English communication skills; the ability to present and communicate ideas clearly and persuasively at all levels including executive stakeholders
Multi-disciplinary collaboration, agile work approach
Business outcome focus with fluency in business and marketing metrics, strategic business planning acumen and ability to quickly adjust based on business needs
Analytics and insight-based decision making
Growth mindset
Preferred Technical and Professional Expertise
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
