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IBM Senior Product Marketer, IBM Power Virtual Server in Austin, Texas


At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

At IBM Marketing, we are innovators, problem solvers and risk- takers. We're curious, agile, and outcome driven. Product marketers are customer-centric and know buyer needs and priorities. They understand the technology, anticipate how the market may respond to our products, and create market-relevant positioning and conversations.

As a senior IBM Power product marketer, you are responsible for articulating the value proposition for the offerings as part of a broader IBM point of view on hybrid cloud and AI solutions. Your focus will be on Power Virtual Server and owning the marketing plan that uses demand generation and account-based marketing tactics to target key audiences and grow revenue and market share. This includes collaborating with leadership and other marketing disciplines in the IBM Systems and IBM Cloud organizations to plan, manage, and execute the go-to-market strategy for the offering. You are a focal point for Marketing into other business functions such as Product Management, Sales, and Sales Enablement. You will also coordinate with teams in other Marketing disciplines such as Brand, Content, Demand Generation professionals and Ecosystem.

Required Technical and Professional Expertise

BA/BS degree or equivalent working experience.

Past experience in product marketing, and/or product management within a technology company.

Excellent written and verbal communication skills - there is a heavy amount of writing, presenting, and selling of ideas in this role.

Possess strong analytical and problem-solving skills and attention to detail.

Educate both internal and external stakeholders on our product features and their benefits.

Manage the creation of content (sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to the world.

Assist sales on calls when appropriate to provide deeper dives into products and services.

Measure and optimize product understanding and adoption for business partner journey as well.

Speak and present both internally and externally to promote the story of our products and services.

Preferred Technical and Professional Expertise

Be an extremely results-oriented and creative collaborator.

Thrive in metrics and data-driven environments.

Demonstrate ability to manage multiple projects, programs and priorities.

Proactively manage across and upward to communicate with and influence stakeholders to prompt action.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It's time to define your career.

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:

*12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.

*World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.

*Well-being programs to support mental and physical health.

*Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).

*Select educational reimbursement opportunities.

*Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.

*Giving and volunteer programs to benefit charitable organizations and local communities.

*Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.

US Citizenship Required.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.