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IBM Senior Marketing Operations Project Manager in Austin, Texas


Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.

Your Role and Responsibilities

The Marketing Project Manager is a key member of Marketing Operations organization. Marketing Operations serves as the backbone across IBM Marketing to guide the organization, generating a stronger linkage between business objectives, marketing plans and business outcomes. This is a critical functional area that lays the groundwork for marketers to excel.

This role partners across the marketing function and works closely with the Director of Marketing for Global Investments and Operations. As a marketing project manager, you will oversee cross-functional marketing project-related initiatives that affect, optimize and provide transparency for the marketing function globally.

This role requires extensive experience in project management, particularly marketing-focused projects.

You will be responsible for defining and managing the value proposition, work plan, resource needs, timeline, and budget for projects. The primary focus is on meeting the project brief requirements and maintaining overall stakeholder satisfaction.


  • Manage multiple projects, including ownership of project brief, scope of work, resource allocation, facilitating approvals, and managing expectations and timeline

  • Develop, plan, and manage the project timeline to meet the forecasted delivery deadline

  • Validate process and system requirements for a project to meet the needs of the business process it is designed to support

  • Move projects through all major stages of project execution

  • Monitor project performance using project KPI metrics

  • Identify, analyze, and address risks that could affect the success of a project

  • Manage relationships with the individual program owner, including the timely flow of information within the project team, the company and vendors, and to/from the program owner

  • Conduct post project analyses with the project requestor and vendors

  • Manage relationships with vendors from request for quote submittal to purchase order approval for completed work, following established production guidelines

  • Lead the continuous improvement and implementation of production discipline with the project management team

  • Build relationships and integrate processes with other team members, internal requesters, and external vendors to meet changing marketing and business priorities

  • Conduct process audits and develop and maintain departmental process documentation

  • Prioritize, sequence, and manage projects according to resource availability and timelines aligned to business objectives

  • Coordinate the project management budget planning and manage the project allocation process aligned to business objectives

  • Gather and disseminate marketing project management best practices to key stakeholders and train stakeholders on key marketing processes

  • Participate in the development of organizational alignment, competency assessment, and skills development of the project management office team members

Required Technical and Professional Expertise

  • Bachelor's degree in advertising, marketing or related field, or equivalent work experience

  • 5 years of experience in project management, preferably in an advertising or marketing environment

  • Strong project management skills and ability to manage multiple complex marketing projects simultaneously

  • Strong technical spreadsheet and calendar management experience

  • Ability to work in a fast-paced environment with multiple priorities and demands

  • Clear, courteous and confident communication skills

  • Extremely detail-oriented tactical planning skills

  • Ability to anticipate and identify issues in a project plan and provide suggestions for overcoming obstacles

  • Excellent collaboration skills with all levels of the organization

Preferred Technical and Professional Expertise

  • Growth mindset and agile with continuous innovation and optimization mentality

  • Outstanding Business acumen and strategic thinking

  • Strong executive communications and negotiation skills

  • Self-starter, problem solver, highly responsible and responsive, deadline-oriented, and independent

  • Entrepreneurial spirit. Thinks big and acts with urgency and focus, always with optimism for the futures

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It's time to define your career.

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:

*12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.

*World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.

*Well-being programs to support mental and physical health.

*Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).

*Select educational reimbursement opportunities.

*Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.

*Giving and volunteer programs to benefit charitable organizations and local communities.

*Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.