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IBM Product Marketing Manager: IBM Spectrum Fusion in Austin, Texas


At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

The Senior Product Marketing Manager (PMM) is a technologist who strikes a balance between a deep understanding of the inner workings of our products and solutions and the relevance of that understanding to solving various business challenges. The ideal candidate will be expected to be just as comfortable in the lab/datacenter as they would be in front of an audience of decision makers, decision influencers, and decision implementers. As an IBM's Sr. Product Marketing Manager for our Cloud-Native and Software-Defined Kubernetes offering (IBM Spectrum Fusion), you'll build brand awareness and drive product adoption for our container ecosystem. You'll leverage marketing tactics to ensure we promote the IBM Spectrum Fusion offerings to our key audience (horizontal and vertical offerings). You'll implement research insights to marketing assets, such as the website to continually optimize investments that capture mindshare and grow market share. You'll create product positioning, messaging, and narratives while leading go-to-market efforts for launches and updates across the portfolio. You'll create interactive demos, write and produce diverse and inclusive written and video case studies to bring our solutions, products, launches and product releases to life.

Before you apply, keep in mind: a great deal will be expected of you that may not be documented here; you must be an analytical thinker, you must possess a strong technical acumen in various areas of storage, datacenter, and cloud architectures, the ability to clearly articulate the technical differentiators of our products and solutions, and you'll be asked to identify near and long-term opportunities that we can build into our roadmaps and go-to-market strategies. If you're up for the challenge, keep reading.


Develop and iterate product positioning and messaging that differentiates the Spectrum Fusion portfolio in the market

Understand the user and customer journeys and align key messages to target audiences within those journeys, especially in describing technical capabilities of the Spectrum Fusion portfolio in terms of user and customer value

Be a go-to-market lead for one or more Spectrum Fusion portfolio components, working closely with sales, product management, and engineering to drive product adoption and product revenue, while helping the team quickly react to real-world customer and field feedback

Understand the ecosystem of partners and collaborate with them to drive awareness, campaigns, co-marketing, and other related GTM for the Spectrum Fusion portfolio

Content creation -- use your domain knowledge, technical expertise, and understanding of our target personas to create specific content to help customers learn about, select, and be advocates for the Spectrum Fusion portfolio

Sales enablement - guide the team to communicate the value proposition to the global sales team and in developing the sales tools and training that support the selling process. Work with the team to deliver content related to value propositions, competitive differentiators, and product-focused sales materials

Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan

Collaborate internally with cross-functional teams including brand research, product, developer relations, and PR to develop clear product and brand narratives and messaging, as well as new program offerings

Market intelligence - be an expert on our buyers, how they buy and their buying criteria; understand the market landscape and how to competitively position the product. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges

Competitive intelligence - be an expert on the competitors and their offerings understanding the strengths and weaknesses for the products/solutions we will encounter in the field. Create internally facing enablement to prepare our field to go on the offensive or defensive where necessary

Demand and lead generation strategy - collaborate with the demand gen team to deliver the marketing programs that drive demand

Be able to flex into multiple marketing tactics, including product marketing, events, growth, and digital

Work externally with creative agency partners to create marketing materials, including interactive experiences and websites, video and written case studies, email newsletters, and other marketing collateral

Required Technical and Professional Expertise

A Bachelor Degree in Computer Science, Marketing, Communications, Engineering, or equivalent work experience

At least 5+ years of software product marketing experience with at least 3 years of experience in a technical or field-facing role related to developers, cloud, infrastructure, IT operations or networking

Technical subject matter expert in cloud native infrastructure, with a strong understanding of the impact of software development, Kubernetes, cloud, and DevOps approaches

Experience with enterprise open-source software offerings and experience bringing them to market

Demonstrable ability to create unique, clear, creative, bold, and compelling technical marketing messages and product messaging that can be easily translated into business value/business outcome messages

Experience in selling, marketing, supporting, or implementing enterprise-level technology solutions - especially in hybrid cloud models and/or big data

Strong verbal and written communication and presentation skills are an absolute must, with a proven ability to deliver product and solutions presentations and training that is creative, compelling, through provoking and relevant

Experience conducting in depth assessments of competitive products and solutions, articulate strong and defensible differentiators, and analyze win/loss data to generate recommendations to the business and our field

Demonstrated ability to understand technical concepts and market needs and translate into effective messaging and content for business and technical audiences.

Self-starter with strong problem solving and cross-functional skills, the ability to think and work strategically, and execute as both a leader and as an individual contributor

Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates and partners

Preferred Technical and Professional Expertise

An MBA would be a plus, but not required

Be an extremely results-oriented and creative collaborator focused on results and KPIs that align to revenue goals

Be an expert story teller, capable of creating a vision with words that evoke emotion driving an undeniable urge to take action

Provem ability to manage multiple projects, programs and priorities

Ability to communicate effectively to influence/ prompt action of stakeholders

Experienced in core marketing functions

Software development and scripting experience a plus

Present your own portfolio - more than a resume, publicly accessible links to your works that best represent you and your skills that we can review

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It's time to define your career.

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:

*12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.

*World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.

*Well-being programs to support mental and physical health.

*Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).

*Select educational reimbursement opportunities.

*Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.

*Giving and volunteer programs to benefit charitable organizations and local communities.

*Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.

US Citizenship Required.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.