At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Partial remote work permitted with close proximity to an IBM hub office for occasional face to face meetings. While in the office, we maintain a responsible consideration of health and safety practices and ongoing support for a hybrid, in-office/remote office balance.
There are no relocation funds for this role so you would need to relocate at your own expense.
* IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Overall, Ecosystem Marketing is the face of IBM Marketing to the Business Partners - collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM. The VAD Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service), the offerings and the market trends - what's important to whom and why and how IBM and the VAD together can uniquely drive the IBM business.
The VAD Ecosystem Marketing Manager (EMM) is a role dedicated to providing marketing support to our 3 distibutors - Tech Data, Ingram and Arrow. EMMs work closely with sales to drive demand for IBM products, solutions and services built on IBM technology and to increase mindshare of IBM within the Ecosystem.
EMMs align partner marketing activities with sales targets, BU marketing objectives and work to always simplify and improve the partner experience with IBM. In addition, EMMs manage the pipeline created by VAD marketing initiatives, BP-led programs and co-marketing funded programs for their business unit.
Specific responsibilities include:
Know The Partners: The Ecosystem Marketer's value lies in knowing the partner, the customer and market. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem and bring the feedback from the ecosystems back to IBM.
Know The IBM Solutions: All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a GTM strategy with the Ecosystem. This means understanding all the IBM Sales Plays (ISPs) and if they support a BU, a deeper understanding of the relevant Technology Plays, and Technology Decision Points (TDPs)
Market with Partners: The Ecosystem Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Partners marketing investments and land the demand gen marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and Co-Marketing platforms (My DM)
o Develop a quarterly plan that delivers YTY growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs for a dedicated partner set and/or brand
o Drive partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance
o Deliver on the business unit channel pipeline and revenue objectives both annually and quarterly - including reviews to executive worldwide and geo stakeholders.
o Advocate and Integrate business partners into IBM led marketing tactics and events
Required Technical and Professional Expertise
8+ years experience in enterprise technology
Prior experience with Business Partners
Strong program management experience, including prior experience leading complex, high tech marketing strategy and demand generation initiatives through modern marketing tactics - including campaign planning, execution, and attribution
Preferred Technical and Professional Expertise
Executive relationship management and presentation skills
Ability to influence cross-functional teams both internally and externally across complex projects
Ability to prioritize and meet deadlines in a fast-paced agile marketing environment
Data Driven and analytical
Strong Relationship Skills
Strong written and verbal communications skills
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.
Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.
It's time to define your career.
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:
*12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.
*World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.
*Well-being programs to support mental and physical health.
*Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).
*Select educational reimbursement opportunities.
*Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.
*Giving and volunteer programs to benefit charitable organizations and local communities.
*Discounts on retail products, services, and experiences.
We consider qualified applicants with criminal histories, consistent with applicable law.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.